You’ve decided that crowdfunding is the path to generate funds for your class set of Walking Classroom materials. You’ve even selected your platform. Now what? Turn your focus to delivering a message that compels people to contribute to your project.
What you say counts . . .
Be sure to incorporate:
- Who you are – Have a brief introduction. Share a story that describes your students and school. Include the following:
- What you are raising money for – Cite a specific goal that includes the number of WalkKits and Teacher Guides. Don’t forget to mention the exact cost of requested materials.
- When your project will take place – Be sure to include a timetable and a deadline!
- Where your campaign will take place – Cite the social media platforms you’ll utilize. Explain how important it is for others to share your campaign.
- Why you are raising funds – Share your passion for your students! Describe how they will benefit from The Walking Classroom.
How you say it counts too . . .
- Incorporate the funders’ language into your proposal. Tell how TWC:
- encourages active learning
- engages different learning styles
- broadens class participation
- improves attention and concentration
- strengthens the physical, mental, and academic health of kids
- boosts physical activity
- reinforces academic subjects, health literacy, and character values!
- Always be yourself!
- Remain optimistic in your tone.
- Express gratitude.
- Be specific and concise.
We cannot reiterate enough . . .
Word choice plays a major role in driving the success of your campaign! The impression you create through your message is the hook that will get people to support your project.
Don’t forget to . . .
- Use visual elements (photos and videos) to connect the audience to your story.
- Read instructions carefully and respond directly to all prompts.
- Have several people proofread your application before you submit.
- Explore and capitalize on ‘donation match’ opportunities!
Helpful resources . . .
There are plenty of other resources out there to help you achieve your goals!
- TWC’s ‘Searching for Dollars’ webinar for grant and crowdfunding messaging tips
- DonorsChoose for help and information about ‘Special Request Projects’
As you round the final turn and that class set is just ahead, think of other resources you might like for your classroom. Use your newfound crowdfunding skills. Those resources will be yours in no time!
Check back in two weeks for the first installment in our new blog series, Fun from the Field. In this series, we’ll include news, photos, and highlights from our site visits!