You’ve decided that crowdfunding is the path to generate funds for your class set of Walking Classroom materials. You’ve even selected your platform. Now what? Turn your focus to delivering a message that compels people to contribute to your project.
What you say counts . . .
Be sure to incorporate:
- Who you are – Have a brief introduction. Share a story that describes your students and school. Include the following:
- school % free or reduced lunch participation (indicator for demonstrated SES need)
- state obesity rates
- state-level physical activity
- school/district’s PE or physical activity guidelines
- school end-of-grade reading proficiency (indicator for academic need)
- What you are raising money for – Cite a specific goal that includes the number of WalkKits and Teacher Guides. Don’t forget to mention the exact cost of requested materials.
- When your project will take place – Be sure to include a timetable and a deadline!
- Where your campaign will take place – Cite the social media platforms you’ll utilize. Explain how important it is for others to share your campaign.
- Why you are raising funds – Share your passion for your students! Describe how they will benefit from The Walking Classroom.
How you say it counts too . . .
- Incorporate the funders’ language into your proposal. Tell how TWC:
- encourages active learning
- engages different learning styles
- broadens class participation
- improves attention and concentration
- strengthens the physical, mental, and academic health of kids
- boosts physical activity
- reinforces academic subjects, health literacy, and character values!
- Always be yourself!
- Remain optimistic in your tone.
- Express gratitude.
- Be specific and concise.
We cannot reiterate enough . . .
Word choice plays a major role in driving the success of your campaign! The impression you create through your message is the hook that will get people to support your project.
Don’t forget to . . .
- Use visual elements (photos and videos) to connect the audience to your story.
- Read instructions carefully and respond directly to all prompts.
- Have several people proofread your application before you submit.
- Explore and capitalize on ‘donation match’ opportunities!
Helpful resources . . .
There are plenty of other resources out there to help you achieve your goals!
- TWC’s ‘Searching for Dollars’ webinar for grant and crowdfunding messaging tips
- DonorsChoose for help and information about ‘Special Request Projects’
As you round the final turn and that class set is just ahead, think of other resources you might like for your classroom. Use your newfound crowdfunding skills. Those resources will be yours in no time!
Check back in two weeks for the first installment in our new blog series, Fun from the Field. In this series, we’ll include news, photos, and highlights from our site visits!
Leslie Almstead says
These are all great ideas that I can’t wait to share with my teammates. I know that I have them convinced of the value of TWC, but funding is an issue. I can’t wait to share these tips. Thanks!
Lori Leggatt says
Great to hear Leslie! Understanding that limited funds are being stretched further, we are continually working to provide information regarding new grant opportunities, alternate funding options, and wording to create a successful appeal. Check our website often and please reach out if we can assist you or your fellow teachers.
Lorena Strong says
My number one tip is keep it local & make a connection. Check your city’s chamber of commerce & mail out student generated letters asking for a donation. I always staple a short teacher letter thanking them for reading my student’s letter and then include the website they can donate through such as donorschoose.org. Knowing that so many of the podcasts are on science & women in science are a need – I would look for local companies that have women CEOs and have female students write them. Hope that helps!
Lori Leggatt says
Lorena, thanks for sharing your fantastic funding tips! Targeting and connecting with local businesses along with the personal touch of adding a student letter is are terrific ways to boost donations.