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Walk, Listen, and Learn

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Friday Funding Tips: ABC’s of Crowdfunding

03.24.17
posted by a former TWC staffer

Crowdfunding doesn’t need to be complicated. It is as simple as asking individuals and groups to support a specific project or cause. However, there are a few steps you can take and tips you can follow to make your campaign as effective as possible. After all, wouldn’t it be great to raise the funds for a class set of Walking Classroom materials sooner rather than later?

It’s really that easy . . .

A. Select your platform:

  • Explore individual crowdfunding organizations for current fees and features.
  • Seek advice from colleagues. Chances are, many have used online philanthropy to obtain classroom supplies.
  • Establish if your school has a crowdfunding policy in place. If so, seek administrator approval.

The Walking Classroom Home KitB. Set your target:

  • Identify your specific classroom need and include a clear outcome (funds to purchase a class set of Walking Classroom materials).
  • Include the estimated cost to attain this goal (specify $ amount needed based on the number of students).

C. Create your campaign:

  • Develop a concise pitch that explains your project.
  • Tell a persuasive story about your wishes and the benefits of the Walk, Listen, and Learn program. Be sure to include how the materials will enhance student learning.
  • Personalize with a video, class photos and information about your class.

D. Share with family and friends:

  • Spread the word with your connections on social media.
  • Encourage your contacts to share the request with their friends. This will expand the ring of potential donors!

An amazing fact . . . according to DonorsChoose, teachers at 71 percent of all U.S. public schools have posted a funding request on DonorsChoose.org.

Looking for more ideas to make the most of this powerful fundraising tool? The next post in our Friday Funding Tips series will highlight Talking Points for your crowdfunding campaign. We’ll offer sample wording to help you create an online appeal to compel people to pool resources and make your wish for The Walking Classroom a reality!

We’d love to hear your questions, advice, and experiences relating to online education fundraising!

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